Tag: Marketing

Our industry is tilted to favor the clients— Creative leaders

By Zion Rufus Stemming from the “unexpected” controversy that followed the...

Technology, COVID-19 help brands to rethink solutions

By Ibidunni Banjoko            To chart a way forward for Nigeria’s...

Fidelity Bank set to delight customers with The Euphoria on Valentine’s Day

Customers of Fidelity Bank are in for a treat this Valentine as the Bank has announced...

Poor technology investment, bane of effective media strategy – Nworah

By Felicia Nwosu Uche Nworah, Managing Director and Chief Executive Officer of...

Digital is our current reality – Dr. Tayo Oyedeji

By Abimbola Mohammed Dr. Tayo Oyedeji, Chief Executive Officer of Publicis Groupe/...

MARKETING EDGE Hall of Fame induction debuts

Preparations are in top gear for the hosting of the maiden edition of MARKETING EDGE...

Asa joins Spotify EQUAL Music Programme as ambassador of the month

Multi-platinum selling singer, Asa, is the latest Spotify EQUAL Africa Music Programme...

Fidelity Bank rewards customers in GAIM 5 promo

Ten customers of Fidelity Bank Plc have become N1million richer having received their...

Advertising has been democratized, consumers now wield the power- Experts

By Zion Rufus Consumer sovereignty has evolved beyond just the consumer buying...

CMOs of multinationals shun ADVAN exco leadership

It is a New Year, new dawn and a new transitional journey of leadership for the Advertisers...