Tag: Marketing

Advertising experts commend global recognitions in 2021, commit to more groundbreaking campaigns in 2022

By Oghale Mafuru Practitioners in the Integrated Marketing Communications IMC...

IMC practitioners reel out new lessons to stir the tides of 2022

By Felicia Nwosu To help stir up the tides of 2022, some industry thought leaders...

How communication practitioners can boost performance of C-Suite Executives

By Godfrey Adejumoh. The career destination of a typical professional is the C-suite....

Global advertising market had a record year 2021, IMC experts agree

By Zion Rufus Not only did the global economy recover from the wrecking grasp...

Media practitioners project growth opportunities in 2022

By Abimbola Mohammed As Nigeria looks ahead to an anticipated more manageable...

Fresh perspectives on brands in Yuletide Season of fear and angst

  Funke Cole in this report captures the highs and lows of the yuletide vis-à-vis...

Leverage e-commerce and technology for sustainability in 2022, Moses Mogbolu tells FMCG companies

By Oghale Mafuru The world has witnessed a dramatic and unprecedented shift in...

Running a business in Nigeria has become more challenging – Femi Adelusi

By Felicia Nwosu Femi Adelusi, President, Media Independent Practitioners of Nigeria...

Nigeria’s advertising ecosystem has undergone a paradigm shift – Tunde Adedoyin

By Felicia Nwosu Immediate past president of the Outdoor Advertising Association...

10 biggest brand acquisitions and partnerships of 2021

By Zion Rufus Across industries, 2021 has seen a wide range of some of the biggest...

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