Tag: Marketing

Why brands need to focus on the ethical consumer

By Zion Rufus With the growing demand for sustainable products as the world evolves...

FG officially inaugurates Audience Measurement Panel

By Felicia Nwosu In the quest to chart a pathway for a model that allows Nigeria’s...

Tolulope Adedeji admitted into Forbes Communications Council

In appreciation and recognition of her immense role as a renowned Senior-level executive...

Technology plays significant role in advertising practice

By Abimbola Mohammed New technology in marketing has permeated the infrastructure...

TikTok is an emerging tech for brand visibility-experts

By Oghale Mafuru TikTok app is one of the fastest-growing apps in the world recording...

APCON E-Level IMC programme to hold in March

By Felicia Nwosu Poised to train and develop capacity that will provide huge benefits...

There’s a line between value proposition and brand positioning- Dolapo Otegbayi

By Zion Rufus As businesses continue to face stiff competition while they fight...

MTN Nigeria appoints Emamoke as GM, Brand and Communication

MTN Nigeria has appointed marketing and strategy expert, Emamoke Ogoro to lead as...

Dubai Lynx announces jury members for the 2022 awards

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications,...

Adenike Adebola, others to lead 4th Boardroom Webinar Series

Marketing and Innovation Director of Guinness Nigeria, Adenike Adebola and a host...