Marketing

Ericsson halts business in Russia, counts $95m cost

  The Swedish telecoms giant, Ericsson has put its Russian business on hold...

Mikano Motors excites auto market with ‘Game-Changer’ SUV Geely Azkarra

By Zion Rufus Superior automotive company, Mikano Motors has launched the ‘Geely...

Raab urges marketers to embrace data culture strategy

By Felicia Nwosu David Raab, founder/CEO Customer Data Platform Institute and...

Modakeke Advancement Initiative commissions first community-based Free Clinic

By Zion Rufus Modakeke Advancement Initiative, a not-for-profit organization has...

Ogilvy elevates Ajala to global head of diversity, equity & inclusion

By Abimbola Mohammed Ogilvy has announced the promotion of Tope Ajala, former...

GDM Group launches first Nigeria’s marketing and media Hackaton

By Oghale Mafuru In a bid to redefine the marketing operations through disruption...

Marketers must keep up with a rapidly changing world – Agu

By Ibidunni Banjoko Emmanuel Agu, Group Marketing Director, Jotna Nigeria Limited...

Brand storytelling is the best marketing tool – Mogbolu

By Abimbola Mohammed Storytelling is the best marketing strategy. It has been...

Experts canvass technology as tool to drive brand efficiency

By Felicia Nwosu In a bid to create a targeted and personalised experience for...

TVC / Max FM 102.3 host Amber GM live on Business Show

By Felicia Nwosu Nigeria’s leading independent broadcasting television, TVC...