Tag: Marketing

Small and growing businesses make biggest impact on economies, need more support

As populations grow, hundreds of millions of jobs will need to be created in sub-Saharan...

1XBet, Tiktok, Binance partner with AFCON 2021

By Elizabeth Olagunju 1XBet, Tiktok, Binance have ventured into a strategic partnership...

How brands and agencies react to COVID-19’s disruptive wavelength

The rise of the Covid-19 variants is causing brands and agencies to once again reassess...

PR stakeholders urge members to reposition for New Year opportunities

By Ibidunni Banjoko Stakeholders in Nigeria’s public relations space have urged...

Twitter enthusiasts count losses as FG lifts ban

By Felicia Nwosu Stakeholders and other digital natives of Twitter have continued...

US Capitol Riot Panel issues Subpoena to Meta, Alphabet, Twitter

Subpoenas have been issued to social media giants Meta, Twitter, Alphabet, and Reddit...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...

Metaverse: Why Nigerian brands and agencies need restructuring

By Ibidunni Banjoko From the birth of the modern internet to the shift to mobile,...

Discordant tunes trail conversation on practice and business of advertising

By Zion Rufus Currently sparking conversation amongst marketing communications...

FTC lawsuit seeking divestiture of Meta Companies gets go ahead

Initially dismissed on the grounds of “insufficient evidence for its central claim”...