Tag: Marketing

Dubai Lynx announces IKEA as the Advertiser of the Year 2022

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications,...

Tall with giants

By Yomi Badejo-Okusanya From my early secondary school days, I have had a problem...

Nestlé launches Nescafe Malty

To deepen market penetration, Nestlé Nigeria has introduced NESCAFÉ MALTY, a new...

Insight Publicis unveils new identity, focuses on digital and tech-first solutions

Insight Publicis, Nigeria’s leading advertising agency, has unveiled a refreshed...

MARKETING EDGE Hall of Fame maiden edition makes grand entry with 11 categories

By Felicia Nwosu Brightened with glamour, fiesta, resounding accolades, and recognition...

How brands scramble for Metaverse

The scramble for share of a new reality is underway. Interest in the Metaverse is...

MTN wears a new look, changes tagline

MTN, Africa's telecom giant, has embarked on a major rebrand and repositioning, scheduled...

Capacity building, panacea for industry growth – Experts

By Felicia Nwosu To develop and strengthen the skills, abilities and resources...

Why brands need to focus on the ethical consumer

By Zion Rufus With the growing demand for sustainable products as the world evolves...

FG officially inaugurates Audience Measurement Panel

By Felicia Nwosu In the quest to chart a pathway for a model that allows Nigeria’s...