Tag: Marketing

Beyond the Brief: How brands, agencies can maximise partnerships for success

By Seun Johnson As brands continue to strive for survival and relevance in a competitive...

Nestle to boost advertising and marketing, cut costs by $2.8 bln by 2027

By Ralph Tathagata Nestle, the world's giant food company, says it will boost...

Expert stresses importance of team building for sustainable organisational success

By Abimbola Mohammed The Team Conference 2024, organised by Team Building International,...

Transforming advertising success with power of connected TV

By Seun Johnson Connected TV otherwise known as CTV has emerged as one of the...

Multilateral development banks to boost climate finance

By Taiwo Osho Multilateral development banks (MDBs) has issued a joint statement...

MARKETING EDGE unveils Nigeria’s Top 10 Brand Strategists

By Felicia Nwosu MARKETING EDGE Publications is thrilled to unveil its exclusive...

ADVAN to deepen industry engagement with ADVAN-X

In a bid to deepen industry engagement and pioneer further development in the marketing...

First Bank partners LITF to promote art and culture

By Abimbola Mohammed In a significant move to boost Nigeria's art and culture...

President Tinubu appoints Fagade as new DG, National Institute for Hospitality and Tourism

President Bola Ahmed Tinubu, President of the Federal Republic of Nigeria, has appointed...

Nigeria’s advertising industry set to experience nominal growth – Experts

By Abimbola Mohammed The 2024 National Advertising Conference (NNC) opened...