Tag: Marketing

Experts weigh in on blending traditional, digital media marketing for greater impact

By Seun Johnson The rapid rise of digital media is seriously shaking the foundations...

Why marketing must bring PR back from valley of the shadow of death

By Olusesan Ogunyooye In 2014 on a flight from Detroit to Washington, DC, I was...

Convergence of content, media and audiences take center stage at MIPAN Conference

By Abimbola Mohammed The role of cross-platform in content sharing was the central...

Nestlé Nigeria posts huge revenue losses before tax in 2024, bounces back in Q4

By Ralph Tathagata For the financial year ended 31 December, 2024, Nestlé Nigeria...

MTN Group projects significant decline in full-year HEPS, cites forex losses

By Ralph Tathagata As the telecom giant gears up to publish its annual results...

Campaign review: Hypo Bleach breaks Valentine tradition with “Don’t Show Love”

By Ralph Tathagata While some brands are bombarding viewers with hundreds of mushy...

The ‘dark side’ of social media influencers on marketing and advertising

By Ralph Tathagata Social media influencers (SMIs), who are Al's identified as...

World Bank to sign $2.2bn loan for Nigeria this year

By Taiwo Osho Following a request for new loans, the World Bank has approved a...

Internet penetration in Nigeria set to hit 70% by 2025

By Seun Johnson Internet penetration in Nigeria is set to soar to 70% by 2025....

What traditional magazines teach us about digital marketing

By Mofeoluwa Awe In the age of instant content and digital marketing, where social...

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