Tag: Marketing

Agency-client Relationship: Trust key to increasing referrals for business growth

By Felicia Nwosu Trust, transparency and mutual respect may sound very cheap but...

AAAN moves to put in place professional indemnity insurance for members

By Zion Rufus President of the Association of Advertising Agencies of Nigeria,...

AAAN has shown tremendous resilience in the face of difficulty- Steve Babaeko

By Zion Rufus Having been dealt a devastating blow as a result of the general...

OAAN, MIPAN set to hold annual Health Walk

By Abimbola Mohammed The Outdoor Advertising Association of Nigeria (OAAN) in...

My over 20yrs in PR consulting is finally recognised by MARKETING EDGE Hall of Fame – John Ehiguese

By Abimbola Mohammed MARKETING EDGE, the foremost advertising and brand magazine,...

Nigeria Distilleries Limited marks 60th Anniversary

Reiterates mission to build brilliant African and global brands that inspire greatness,...

Anything that ignites consumers’ passion is something we are interested in – Sampson Oloche

By Felicia Nwosu Sampson Oloche, Portfolio Manager, International Premium Brands...

Disruptive leadership is a catalyst for development- Prof. Pat Utomi

By Oghale Mafuru Prof. Pat Utomi, Founder, Centre for Value in Leadership and...

Conversational marketing becomes the go-to for customer engagement

By Zion Rufus  As it currently sits, conversational marketing has become the...

La Casera and Gala: Brand war or romance 

By  Elizabeth Olagunju How about a throwback to St Valentine's day. Today may...

Marketing Edge Magazine © 2025 / All Rights Reserved