Zelensky tasks admen on creative intervention at Cannes Lions 

Volodymyr Zelensky, President of Ukraine, has appealed to the creative community to speak of Ukraine so that the world remembers the country’s fight and help end the war in its victory as soon as possible. He made the appeal on the heels of the opening ceremony of Cannes Lions International Festival of Creativity, 2022, in France.

During the ‘Creativity Under Bombs’ session, Zelensky, through a virtual chat, took to the stage and spoke to advertising and marketing community on how “The power of human creativity is greater than the power of the nuclear state that is stuck in the past.”

In the video, the president said: “Our brave soldiers, our brave defenders are fighting back against the Russian army. 117 days ago, everything changed for Ukraine, we are defending against a nuclear state that has unlimited access to money and has disregarded any limits on violence.

“I’ll be honest with you, the end of this war and its circumstances depend on the world’s attention. And that’s why I need allies. We need people like you. You are the most creative people in the world, always on the cutting edge, whether it’s the refugee flag or the ALS ice bucket challenge or the rivers of light. Every time, you find words and images to reach the depths of the human soul. You make people talk about issues everyone would otherwise overlook.”

He continued: “I’m sure that you will do a lot more to promote Ukrainian bravery. Your campaigns and your work will make our fight for freedom legendary, because we are fighting not only for our own freedom, but for the freedom of the entire democratic world. For all of those who cannot even imagine the extent of tyranny and censorship that exists in Russia. Now you can bring peace to Europe simply by applying your professional qualities.

“I believe that the power of human creativity is greater than the power of a nuclear state that is stuck in the past. Speaking of Ukraine, don’t let the wall switch to something else. The world must remember that Ukraine is fighting for freedom. This fight must end in our victory as soon as possible. Thank you. Glory to Ukraine.”


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