Tag: Marketing

MACK HACK 1.0 ends with call on reigniting disruptive marketing ideas

By Oghale Mafuru The maiden edition of the Mack Hack 1.0, a novel initiative...

ADVAN president tasks practitioners on enabling business environment

By Felicia Nwosu Osamede Uwubanwmen, the President of Advertisers Association...

Global PR industry recovers, grows by 10.6% in 2021

Following a 4% decline in 2020, the global Public Relations industry has grown by...

Cannes Lions, ANA open CMO Global Growth Council to the industry

Evolved from the Cannes Lions and ANA’s CMO Growth Council, the Global Growth Councils...

Wavemaker taps Briana Finelli as commerce strategy lead

By Abimbola Mohammed  In a bid to run new business from new economy brands such...

Throwback Thursday: Ads that disrupted the marketing space in the 80s and 90s

By Abimbola Mohammed It is no doubt that the way and manner in which Nigerian consumers...

Advertisers, brands pledge to tackle systemic pitching behaviour

By Zion Rufus In an effort to focus on making the pitching process more accountable...

Deploy design thinking to deliver brand solution – Dr. Onyeali Ikpe

By Abimbola Mohammed Dr. Ken Onyeali Ikpe, now Non-Executive Director, and Board...

Ad fraud, inaccuracy in audience measurement put marketers in fresh dilemma

By Zion Rufus With the advent of the internet, marketers have been provided unprecedented...

Oxford Green Farms launches AgroLyfe to optimise productivity

By Oghale Mafuru As part of efforts to drive self-sustainability through economic...