Marketing

Sustained growth in brand equity, extension and impact

2Sure is a premium product from the Seven-Up Bottling Company. In addition to being...

UBA appoints Alawuba as Group Managing Director

Pan African financial services group, United Bank for Africa has announced Oliver...

Publicis Group grabs PepsiCo’s Indian media business 

By Abimbola Mohammed Publicis Groupe India has been appointed as PepsiCo Media mandate,...

Global alcoholic beverage market to grow by 10.01%

By Felicia Nwosu The volume of the global alcoholic beverage market is expected...

MTN, Airtel subscribers spent N1.25tn in H1 2022 – NCC

By Felicia Nwosu The Nigerian Communications Commission (NCC), in its half-year...

Brand visibility is crucial to any business – Oke

Ibidunni Banjoko Bunmi Oke, Chief Executive Officer and Lead Consultant of Lady...

Customers can switch because of single bad experience – Kihn

By Abimbola Mohammed At the just concluded webinar held by Adage in collaboration...

Punters look to MonieBet ahead of upcoming season

Football enthusiasts and sport-crazy fans have been given extra reasons to look forward...

Now that ARCON has been signed into law

By Ralph Tathagata Advertisement strongly influences consumers’ buying behaviour...

Steve Babaeko declares action points for new tenure

By Oghale Mafuru Coming on the heels of the re-election and renewed mandate of...