Marketing

Throwback Thursday: Prices of food before and now II

By Abimbola Mohammed Food is an essential commodity that everyone needs to survive....

Industry leaders warm up to ARCON law

By Abimbola Mohammed Ahead of the Advertising Regulatory Council of Nigeria (ARCON)...

Basdemir succeeds Emiroglu as managing director Hayat Kimya

By Zion Rufus  Subsidiary of Hayat Holding, Hayat Kimya Nigeria, Nigeria’s...

Kantar reveals Coca-Cola most chosen brand of the decade

By Zion Rufus Following a ten-year analysis of consumer shopping behavior to identify...

Global advertising body reels out principles to eliminate unfair practices

By Zion Rufus Owing to the need to foster healthy practices and the maintenance...

Dentsu creative appoints Perez as CCO for Chicago

Pedro Pérez has been named the chief creative officer of Dentsu Creative’s Chicago...

10 wonderful Nigerian women in data space

By Felicia Nwosu 10 quintessential Amazons have been named outstanding women in...

Oasis restates commitment to delivering positive impacts on Ikeja

By Ibidunni Banjoko The Nigeria Police Co-op Multipurpose Centre, known as Oasis...

Understanding brand’s lifecycle will strengthen lifespan – Agu

By Felicia Nwosu Emmanuel Agu, the Group Marketing Director of Jotna Nig.  Ltd...

Nigerian organisations don’t budget for PR measurement, evaluation – Ayaosi

By Ibidunni Banjoko Austin Ayaosi, Lead Analyst at BrandImpact Consulting said...