Marketing

Organisational change mgmt: Three mistakes to avoid

You’ve looked at the data, explored different options, and have decided to make...

Global digital advertising to reach USD1 trillion by 2026

By Abimbola Mohammed Digital marketing continues to grow at a speed of light that...

Lamborghini cars sold out till 2024

Lamborghini, an Italian manufacturer of high-end sports cars, has already sold all...

Nissan stops Rogue Sport’s production December

As part of a move to revamp its lineup, Nissan a Japanese multinational automobile...

Regulations shaping the advertising industry in 2022

By Zion Rufus Fostering healthy practices in the marketing and advertising industry...

How Heineken leverages brand authority to stay relevant

By Ralph Tathagata The brewing industry is changing fast. To master the art of relevance,...

Audi to enter F1 in 2026

Audi a German automotive manufacturer of luxury vehicles has officially announced...

Ojeikhoa bags Voice Achievers Business Excellence Award

By Zion Rufus Brands Optimal Director and CEO, Otis Ojeikhoa has won the Business...

MARKETING EDGE on TV hosts Alakwe this Wednesday

By Oghale Mafuru Foremost brand-centric and marketing and advertising television...

FirstBank commemorates annual CR&S week, promotes kindness across over 7 countries

The FirstBank CR&S Week is a dedicated week designed to offer opportunities for...