Tag: Marketing

Shen advises marketers on measuring ROI

By Abimbola Mohammed In the just concluded webinar held by Adage in collaboration...

MARKETING EDGE on TV hosts Ekine today

By Oghale Mafuru Foremost brand and advertising television program, MARKETING...

Akin Fadeyi Foundation holds media stakeholders on inclusive governance

By Abimbola Mohammed Akin Fadeyi Foundation (AFF), Nigeria’s foremost public...

Unilever reports 8.1% half year sales growth

Unilever has announced an 8.1 percent growth rate in the first half of 2022. The...

USP is more than positioning statement – Adzufeh

By Felicia Nwosu Media expert, Eki Adzufeh, the Chief Executive Officer/ Administrator...

Wavemaker wins Wipro Consumer Care account

Wavemaker Malaysia has won the media business of Wipro Consumer Care (LDW) Malaysia. The...

AAAN gives Babaeko‘s team second term

By Felicia Nwosu Members of the Association of Advertising Agencies of Nigeria...

Orange Group visits NCC, determined to lead telecom sector

By Felicia Nwosu International telecom investor-operator, Orange Group, has met...

McCann elevates Lee, Kiernan as Worldgroup and Mediabrands CEOs

By Ibidunni Banjoko McCann Worldgroup has elevated Daryl Lee, the global CEO of...

FG committed to boosting APCON for inclusive growth – Mohammed

By Felicia Nwosu Alhaji Lai Mohammed, Minister of Information and Culture has reaffirmed...