Tag: Marketing

Is professionalism debacle to gender parity?

By Zion Rufus Owing to the tremendous backlash which has followed the corporate...

MARKETING EDGE on TV hosts Babaeko today

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

At Ogilvy Nigeria, we count milestones based on our client’s business success – Henry Akpede

Henry Akpede, an experienced creative leader with a demonstrated history of working...

Pantami objects to FG’s 5% tax on telco

By Abimbola Mohammed  Following the recently imposed five percent excise duty on...

Keeping the tradition of winning with Nigeria

Historically, a Radler is a Bavarian beer mixed drink which consists of half German...

Sanwo-Olu launches LCFE to drive electronic commodity trading

By Felicia Nwosu The Lagos State governor, Mr. Babajide Sanwo-Olu, has revolutionized...

Sustained growth in brand equity, extension and impact

2Sure is a premium product from the Seven-Up Bottling Company. In addition to being...

UBA appoints Alawuba as Group Managing Director

Pan African financial services group, United Bank for Africa has announced Oliver...

Publicis Group grabs PepsiCo’s Indian media business 

By Abimbola Mohammed Publicis Groupe India has been appointed as PepsiCo Media mandate,...

Global alcoholic beverage market to grow by 10.01%

By Felicia Nwosu The volume of the global alcoholic beverage market is expected...