Marketing

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

‎NAFDAC alerts consumers on circulation of counterfeit Cowbell Milk in Nigeria

‎Following a piece of information shared with it, the National Agency for Food...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Constant Innovation, Challenges of Business Growth Ignited My Passion for Marketing – Babatunde Badmus

Babatunde Badmus is the team lead at SparkSomething, a digital marketing solutions...

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success. Venture...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Sam Onyemelukwe

Sam Onyemelukwe, widely known as Samo, is one of Africa’s most influential voices...

Omolara Banjoko A Marketing strategist with midas touch

Omolara Banjoko is a dynamic, results-oriented marketing manager with a proven track...

Divergent Marketing Services delivers excellent values – Antwi

Sharing her career journey and other details with MARKETING EDGE, Sola Antwi, the...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part of brand...

Mad Stars conference lifts the lid on brainrot & unpredictability

While AI is a focus of interest at MAD STARS 2025, other technological dimensions...