Marketing

Gen Z’s Over Hustle Culture, and Other Generations Agree

Whether they’re working in person, at home, or hybrid, many workers of all generations...

Why we must recalibrate marketing expectations in 2023

Despite challenging economic headwinds, marketing investments in 2023 are expected...

Experts weigh pros and cons of Influencer campaigns

By Abimbola Mohammed As influencer marketing/campaigns becomes a well-known marketing...

IAA President harps on First Party data optimisation

By Oghale Mafuru As global marketing professionals look to the year 2023 with optimism...

BAT implements management changes, new regional structure

By Zion Rufus British American Tobacco (BAT), world’s most prestigious international...

ME concludes plans on showcasing Forces Behind the Brands

By Felicia Nwosu MARKETING EDGE, Nigeria’s leading, brand-centric, authoritative...

Combine technology, creativity to stay ahead of the curve – Eguridu

By Felicia Nwosu Against the backdrop of numerous changes in the marketing communication...

NIMN announces strategic partnerships, initiatives for 2023

By Oghale Mafuru To consolidate on existing efforts to reposition the marketing...

MARKETING EDGE on TV hosts Jude Odia tomorrow

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Younger generation should be included in affairs of MarCom industry – Olubodun

By Abimbola Mohammed Feyi Olubodun, Founder and Managing Partner of Open Squares...