Marketing

Africa needs people who can brand and market it strategically- Akinbamiro

By Zion Rufus Akinniyi Akinbamiro, a digital marketing consultant has averred...

GOJ becomes Audi Japan’s brand & creative agency of record

By Abimbola Mohammed Audi Japan has appointed Geometry Ogilvy Japan (GOJ) as its...

Olubodun launches initiative to transmit valuable foundational knowledge

By Zion Rufus To transmit valuable and foundational knowledge to a new and upcoming...

Outcome of elections will impact 2023 business outlook – Experts

By Ibidunni Banjoko As Nigerians gear up for the 2023 polls in another election...

Gen Z’s Over Hustle Culture, and Other Generations Agree

Whether they’re working in person, at home, or hybrid, many workers of all generations...

Why we must recalibrate marketing expectations in 2023

Despite challenging economic headwinds, marketing investments in 2023 are expected...

Experts weigh pros and cons of Influencer campaigns

By Abimbola Mohammed As influencer marketing/campaigns becomes a well-known marketing...

IAA President harps on First Party data optimisation

By Oghale Mafuru As global marketing professionals look to the year 2023 with optimism...

BAT implements management changes, new regional structure

By Zion Rufus British American Tobacco (BAT), world’s most prestigious international...

ME concludes plans on showcasing Forces Behind the Brands

By Felicia Nwosu MARKETING EDGE, Nigeria’s leading, brand-centric, authoritative...