Marketing

Meet OAAN’s 5 new inductee agencies

By Felicia Nwosu To promote professionalism and demonstrate corporate solidarity,...

AAAN harps on patriotism ahead of Saturday polls

By Oghale Mafuru The Association of Advertising Agencies of Nigeria, AAAN, has...

Your role as creative leader should evolve beyond the title and position- Chant

By Zion Rufus Creative directors have urged leaders in the creative industry to...

Coca-Cola to leverage OpenAI’s ChatGPT

By Ibidunni Banjoko Poised to enhance its marketing through Artificial Intelligence...

Wavemaker wins Back Market $50M global media business 

By Abimbola Mohammed  GroupM’s Wavemaker has been appointed as the global media...

Gates acquires stake worth $1bn in Heineken Holdings

By Felicia Nwosu To sustain, strengthen and extend his investment and business tentacles...

ARCON approved 298 Political ads for 2023 General elections

By Oghale Mafuru With all electioneering campaign activities scheduled to end today...

Global PR market size expected to grow $107.05bn in 2023

By Ibidunni Banjoko In 2023, the global Public Relations (PR) market is expected...

Top 5 banks, insurance firms’ media sentiment in Q3 2022

By Felicia Nwosu PPlusMeasurement, a Media Intelligence agency has released a cursory...

Introduce performance metrics in budgeting – Olubodun

By Felicia Nwosu As industry practitioners continue to grapple with the global shrinking...