Marketing

Geopath releases new data for OOH to boost audience reach

By Felicia Nwosu Geopath, the global company that powers a smarter OOH marketplace...

CarGurus searches for new PR agency

By Ibidunni Banjoko CarGurus, an online auto marketplace, is searching for a new...

Global media buying agencies’ market share to grow $79bn in 2023 – report

By Abimbola Mohammed ReportLinker, an award winning marketing research solution,...

Inflationary pressures subside as emerging markets remain under pressure – report

By Felicia Nwosu Euromonitor International has revealed that inflationary pressures...

Handcuffs created by attribution in B2B companies stunt creativity, professionals warn

By Zion Rufus Marketing experts have warned that methods used by companies to...

Nestle Nigeria records N48.97b profits in 2022

By Oghale Mafuru Leading Fast Moving Consumers Goods, FMCG company, has announced...

Wema Bank taps Adeteye as head of Brand & Marketing Communications

By Ibidunni Banjoko Wema Bank has appointed Mabel Adeteye as the Head of Brand and...

NBC to sanction broadcast stations over inciting comments by guests

By Felicia Nwosu The National Broadcasting Commission (NBC) has frowned at the ongoing...

Be appealing and dynamic to GenZ, strategists urge brands

By Abimbola Mohammed Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar...

El Pollo Loco appoints Omnicom’s Organic as new agency

By Felicia Nwosu AOR Organic, Omnicom's ad agency, has been appointed as El Pollo...