Marketing

Digital media ad wastage hits $100 million in Q1 2023

By Ibidunni Banjoko As digital advertising expenditure continues to increase,...

Controversial adverts that got people talking or banned

By Abimbola Mohammed Advertisement is a powerful tool used by marketers and agencies...

Sahara Foundation unveils new brand identity

Sahara Group Foundation, the social sustainability vehicle for leading energy and...

How Nigerian entertainers are leveraging Tik Tok

By Joseph Ekeng Without a doubt, Tik Tok is the fastest-growing social media...

Adeyinka spotlights EXMAN’s achievements, unveils plans for 10th anniversary

By Felicia Nwosu In preparation to celebrate 10 years of excellence in the...

Okusanya calls for PR image revitalization  

By Oghale Mafuru  Amid seeming decline in public awareness of the significance...

Sectoral groups reaffirm support for advertising reforms

By Oghale Mafuru To give further credence to the impact of the new advertising regime...

Brands have moved back to prioritizing marketing fundamentals- Akue

By Zion Rufus The current economic climate has led to a shift in the way brands...

Advertising isn’t passion, but profession – Fadolapo

By Felicia Nwosu Dr. Lekan Fadolapo, Director General of the Advertising Regulatory...

Metaverse marketing under threat as more brands adopt AI technologies

By Zion Rufus The emergence and rapid adoption of AI and its technologies have certainly...