Marketing

MARKETING EDGE Publisher tasks advertisers on leveraging PR for brand equity building

By Zion Rufus Publisher/CEO of Marketing Edge Publications Mr. John Ajayi has reemphasized...

Industry leaders caution brand custodians on religious, cultural nuances

By Felicia Nwosu Industry thought leaders in Nigeria’s Integrated Marketing Communications...

CURLLA redefines beauty services in Nigeria

By Kingsley Odii The long awaited and highly anticipated opening of CURLLA, a...

World Press Freedom Day: Otufodunrin charges FG on press freedom

By Abimbola Mohammed  Lekan Otufodunrin, CEO, Media Career Development Network, has...

World Press Freedom: Experts call for collaboration, professionalism

By Oghale Mafuru As the world all over commemorates World Press Freedom Day today,...

GroupM elevates Samantha as Global Head of Commerce

By Ibidunni Banjoko With the aim to standardize its commerce capabilities across...

 Interswitch partners Credit Bank of Kenya and IFAD to deepen remittance play

As part of sustained efforts to create solutions that enable individuals and communities...

NiRA appoints Akinsanya as new president

By Adekemi Familusi The Nigeria Internet Registration Association (NiRA) and...

Saeidi tasks marketing professionals on changes in consumer behaviour

By Ibidunni Banjoko Sasan Saeidi, the Chairman & World President of the International...

SO&U restructures, appoints new brand management structure 

By Abimbola Mohammed As part of its commitment to redefine, reinvent and refocus...