Marketing

Oil prices leap after surprise OPEC output Cut

By Ibidunni Banjoko At the 48th Meeting of the Joint Ministerial Monitoring Committee...

Plan for unexpected scenarios in VUCA economy, Salvador urges marketers

By Abimbola Mohammed Damola Richard Salvador, CEO and Lead Strategist at Digisplash,...

Apple unveils Pay Later App

By Felicia Nwosu Apple is redefining the fintech landscape by embarking on the latest...

Davido rebrands record label

By Felicia Nwosu Omo Baba Olowo crooner, Davido, has repositioned his music career...

“Focus on strategic relationship, scenario planning”

By Ibidunni Banjoko Young professionals in the Integrated Marketing Communication...

How Opay’s proactive investment paid off during naira crisis

By Joseph Ekeng The recent naira redesign crisis was a moment of acute turmoil for...

Pepsi redesigns logo, brand identity to usher in new era

By Joseph Ekeng Pepsi is set to unveil a new brand identity, which will include...

OAAN gets acting Vice President

By Felicia Nwosu The Out-of-home Advertising Association of Nigeria, OAAN, has...

Marketing is foundation for industry growth says NIMN President

By Oghale Mafuru  The President of the National Institute of Marketing of Nigeria...

Rising power of entertainment channels to drive brand growth

The shift by internet users towards entertainment content provides opportunities...