Marketing

Xiaomi Mid-Year sale heats up with better deals

As the middle of the year approaches, tech enthusiasts and bargain hunters alike...

Publicis Groupe partners Adobe on PX

By Felicia Nwosu In a bid to fulfill its customer-centric vision, Publicis...

CBN announces operational changes to the foreign exchange market

By Zion Rufus  In a significant development that aims to streamline and enhance...

Global OOH advertising market to reach $39.2bln by 2030

By Joseph Ekeng The global market for outdoor advertising is projected to experience...

Google launches AI-powered features for advertisers

By Abimbola Mohammed In a bid to help brands achieve more, Alphabet, the mother...

CNN TV digital ad revenue jumps to 39% YOY

By Felicia Nwosu MediaRadar, an award-winning advertising intelligence platform,...

Adesua Dozie emerges Exxon Mobil’s first female vice chairman

By Felicia Nwosu Adesua Dozie, the quintessential trailblazer has emerged as Exxon...

Shobanjo proffers solutions for navigating complex streaming landscape

By Felicia Nwosu Yetunde Shobanjo, seasoned brand communication specialist and...

Global video ad spend to hit US$229.80bn by 2027

By Ibidunni Banjoko Statista, a research agency in Germany reports that the Video...

Tiger Beer drives 30% growth for NB Plc premium brands

By Joseph Ekeng Tiger, the renowned international premium beer brand, has achieved...