Tag: Marketing

Retinaad redefines advertising with game-changing innovations

By Seun Johnson Retinaad Limited, a leading AI-powered media monitoring and audience...

WARC releases its Creative 100 Rankings for 2025

By Amos Oladele WARC, the global authority on marketing effectiveness has released...

How brands can boost retail media networks for greater efficiency

By Seun Johnson Retail media networks have become a powerful tool that allows...

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic transformation...

CMC Connect LLP Lead Partner, calls for empirical measurement in Nigeria’s cluttered marketing landscape

By Felicia Nwosu Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, a leading...

AI-powered ad buying and planning are reshaping digital campaigns

By Ralph Tathagata To automate nearly every step in digital advertising campaigns,...

itel launches Power 70 Smartphone: Redefining long-lasting battery with 10,000mAh dual-power solution

itel, a global smart life brand committed to delivering budget-friendly electronic...

How Nigerian brands champion women’s empowerment on IWD 2025

By Seun Johnson This year, Nigerian brands stepped up in remarkable and extraordinary...

Kantar set to be broken up by Bain and WPP

By Ralph Tathagata Kantar is set to be broken up and sold by owners Bain Capital...

Nigeria’s marketing future hinges on agility, data, authenticity – Bamigbaiye

By Felicia Nwosu Omotola Bamigbaiye, Chair of the Brand Advisory Board at Meristem...