Marketing

Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...

Meta helps older adults avoid online scams

As part of its ongoing global anti-scam awareness campaign, Meta has unveiled new...

Wales International School celebrates exceptional achievement at the 2025 FAME Quiz Competition

There are moments that define a school, these are   moments when hard work, discipline,...

Docu2Data, LAMATA  partner to advance digital OOH Ads with 150 new screens on Lagos BRT Network

Docu2Data Limited, a data-driven marketing and technology company, has unveiled 150...

Salesforce, Google deepen partnership to redefine enterprise AI with Gemini integration

The expanded alliance brings Google’s Gemini models into Salesforce’s Agentforce...

Beyond the brand: How Oge Maduagwu is redefining the soul of modern marketing

Truly, when recognition meets merit, it births a story worth retelling and that story,...

Samsung wins ‘ Edge Innovative Mobile Phone Brand of the Year’, reaffirms leadership in consumer-centered innovation

For Samsung, innovation is more than a pursuit; it is the very soul of the brand. [caption...

‎WPP partners with Google to embed AI into its advertising

‎‎In a five-year deal, WPP and Google have partnered to embed AI tools such as...

Advertising can thrive without deception – Akinlolu Kehinde SAN

Legal and advertising industry stakeholders have affirmed that Nigeria's advertising...