Marketing

CMO services market surges to USD 2.6 billion by 2031

The global market for Chief Marketing Officer (CMO) services is on an impressive...

How marketers use Insight to drive personalised growth

As the marketing landscape continues to move in line with consumers change in behaviour,...

Eniola Mayowa: The quiet catalyst for brand excellence and purposeful leadership eyes Lagos NIPR VPI

In a world increasingly driven by visibility, there are still those whose work speaks...

Lagos NIPR rolls out theme, activities for PRFest 2025 as it countdowns

Nigerian Institute of Public Relations (NIPR) Lagos State Chapter is just 3 days...

Diageo reports 28% fall in annual operating profit

Diageo, the owner of global brands such as Guinness, Johnnie Walker whisky, Gordon’s...

2025 CMA Awards taps Johnson as Judge

The Canadian Marketing Association (CMA) has named Buchi Johnson, Founder and CEO...

Audience measurement systems market on track to hit USD 10.83 billion by 2033

Fresh insights from Business Research Insights reveal that the global audience measurement...

ADVAN sets stage for 2025 CMO Forum with focus on growth, governance, AI

The Advertisers Association of Nigeria (ADVAN) is gearing up for its flagship 2025...

PHD secures spirit of Tasmania Media partnership

PHD has just taken on the role of media agency of record for Spirit of Tasmania. This...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...