Marketing

Sprite outshines competition, tops household penetration in 2022

By Kingsley Odii In a remarkable feat, Sprite the iconic beverage brand from the...

Engage and connect with Metaverse, Egerton-Idehen charges brands 

By Abimbola Mohammed & Olatoyosi Oladapo Jane Egerton-Idehen, the founder...

Loan apps harassing customers will be delisted – FCCPC 

By Abimbola Mohammed The Federal Competition & Consumer Protection Commission...

NVisionU Nigeria appoints Segun Omobolaji as new Country Manager

NVisionU Nigeria, one of the fastest growing health, wellness and financial literacy...

Oputa urges brands to harness digital innovation

By Felicia Nwosu Business leader and seasoned entrepreneur, Ifeanyi Oputa,...

Africa’s rising demand for infant milk challenges breastfeeding advocacy

By Joseph Ekeng Proper infant nutrition is crucial for a child's overall...

Throwback Thursday: Nostalgic candy brands

By Abimbola Mohammed Growing up, local sweets and snacks are some of the most enjoyed...

Nigeria, largest malt market in Africa with 74% sales

By Joseph Ekeng Nigeria stands head and shoulders above others when...

Gregory charges PR professionals to harness the power of AI

By Ibidunni Banjoko Gregory Galant, CEO of Muck Rack, has charged public...

Capital importation into Nigeria sees 6.78% increase in Q1 2023

By Kingsley Odii The Nigerian economy witnessed a noteworthy increase...