Tag: Marketing

2024 Recap: Major stories that made headline on MARKETING EDGE

By Abimbola Mohammed As the curtains closed on 2024, MARKETING EDGE reflects on...

2024’s most unforgettable campaigns: Storytelling that tugged at the heart

By Abimbola Mohammed The marketing landscape in Nigeria has undergone a significant...

Aligning influencer partnerships with brand objectives

By Seun Johnson Influencer partnerships have become a cornerstone of brand strategy...

Key trends that will shape Marketing Trends in 2025 – Kantar

By Ralph Tathagata In this Marketing Trends 2025, experts across Kantar have sourced...

Tariff review: ALTON threatens to shut down services across Nigeria

By Ralph Tathagata The Association of Licensed Telecommunications Operators of...

Aproko Doctor transforms lives with Luminous Solar Solutions at Epe hospital

By Ralph Tathagata In a remarkable display of community service, renowned health...

Nigeria’s pharmaceutical market to hit 15% in Africa by 2030

By Ralph Tathagata Nigeria’s pharmaceutical market share in Africa is set to...

Odufeso appointed MD/CEO of ChamsAccess

By Seun Johnson ChamsAccess Limited, a leading access and technology solutions...

How climate action got World Bank’s boost in 2024

By Amos Oladele The World Bank has highlighted 10 significant ways in which it...

Insight Publicis sweeps 2024 LAIF Awards, named Agency of the Year with historic win

Insight Publicis, Nigeria's leading creative advertising and marketing communications...