Marketing

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses more...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Votes or Wallets? Why brands must master the art of political persuasion

In Nigeria, politics is not just about elections. It is a relentless contest for...

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

‎NAFDAC alerts consumers on circulation of counterfeit Cowbell Milk in Nigeria

‎Following a piece of information shared with it, the National Agency for Food...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Constant Innovation, Challenges of Business Growth Ignited My Passion for Marketing – Babatunde Badmus

Babatunde Badmus is the team lead at SparkSomething, a digital marketing solutions...

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success. Venture...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Sam Onyemelukwe

Sam Onyemelukwe, widely known as Samo, is one of Africa’s most influential voices...

Omolara Banjoko A Marketing strategist with midas touch

Omolara Banjoko is a dynamic, results-oriented marketing manager with a proven track...