Tag: Marketing

Nigerian Breweries, others issued power generation permits by NERC

By Ralph Tathagata The Nigerian Breweries has been issued captive power generation...

Africa’s projected consumer spending to surpass $2 trillion in 2025 – McKinsey

By Ralph Tathagata Driven by recent urbanisation, a rising middle class, and the...

Driving successful brand extension with consumer insights

By Seun Johnson Consumer behaviour is the backbone of every successful brand extension....

Zepz eyes global expansion to drive growth

By Oluwatosin Ajayi Zepz, a London-based international money transfer service...

Authentic storytelling, technology will define PR in Africa this year – Bejide

By Abimbola Mohammed Nene Bejide, Founder/CEO of Blanch Aigle Communications,...

Diageo outlines AI-driven trends that will transform social drinking in 2025

By Ralph Tathagata In its Distilled 2025 report, Diageo, the global drinks giant...

How Nigerian brands harness regional nuances to engage audiences

By Seun Johnson With over 250 ethnic groups who co-exist with different languages...

Experts predict trends in creator economy, raise expectations for 2025

By Abimbola Mohammed As the creator economy continues to grow and evolve, experts...

Newspaper ads market to hit $27.94m in 2025 amid declining growth rate

By Seun Johnson The newspaper advertising market in Nigeria is projected to reach...

Jury Presidents for Pitcher Awards 2025 announced

By Amos Oladele Pitcher Festival of Creativity has announced the first set of...