Marketing trends

CVA 2025 voting portal goes live: Over 200 brands and Federal Agencies listed for Consumer Votes

The stage is set once again for consumers to make their voices heard as BrandXchange,...

CMO services market surges to USD 2.6 billion by 2031

The global market for Chief Marketing Officer (CMO) services is on an impressive...

Rise of social search and AI prompts brands to rethink digital strategy

As artificial intelligence continues to evolve, the search landscape is shifting...

How marketers use Insight to drive personalised growth

As the marketing landscape continues to move in line with consumers change in behaviour,...

Eniola Mayowa: The quiet catalyst for brand excellence and purposeful leadership eyes Lagos NIPR VPI

In a world increasingly driven by visibility, there are still those whose work speaks...

Lagos NIPR rolls out theme, activities for PRFest 2025 as it countdowns

Nigerian Institute of Public Relations (NIPR) Lagos State Chapter is just 3 days...

Diageo reports 28% fall in annual operating profit

Diageo, the owner of global brands such as Guinness, Johnnie Walker whisky, Gordon’s...

2025 CMA Awards taps Johnson as Judge

The Canadian Marketing Association (CMA) has named Buchi Johnson, Founder and CEO...

Mind the gap: rebuilding marketing’s effectiveness muscle

In a world where every click, view, and transaction is recorded in real time, one...

Build, don’t just sell: escaping the trap of short-termism

In today’s marketing landscape, everything is urgent. Budgets are more constrained....