Marketing Strategy

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

Beyond the cookie jar: An Oreo masterclass in building ubiquitous brand power

In bustling kitchens and bright cafés around the world, including Nigeria’s fast-developing...

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...