Tag: marketing news

DDB Lagos undergoes reengineering to remain relevant and drive growth

DDB Lagos, the flagship agency of the Casers Group has recently undergone business...

Lolu Akinwunmi warns Nigerian agencies against foreign affiliation partnerships

Group CEO of Prima Garnet Africa Mr. Lolu Akinwunmi has advised Nigeria marketing...

2019 elections: APCON urges agencies to play by the rules

As the 2019 elections approaches, and the nation draws closer to another potentially...

I want to grow Noah’s Ark into an iconic brand – Lanre Adisa

Ten years ago when Lanre Adisa set sail with Noah’s Ark, the coast was murky and...

Unilever Nigeria soars against odds

BRAND OF THE MONTH At a time when many companies operating in Nigeria have endured...

More mothers to win the grand prize in Three Crowns Mum of the Year 2018

Three Crowns Milk, Nigeria’s leading dairy brand and a flagship product from the...

Apple becomes 1st private company worth $1 trillion

Despite fears of sapped inspiration, slowing sales, tariffs and suffocating regulation,...

Apple becomes 1st private company worth $1 trillion

Apple Inc. has become the first private company to surpass $1 trillion in stock market...

The cookie crumble as succession crisis threatens Nigerian advertising

Over time there have been suggestions about establishing a hall of fame for the creative...

Heineken’s interactive bottles engage consumers in new digital campaign

Heineken Larger Beer, a global premium beer brand, simply known as Heineken, has...