marketing news

Tope Sule joins Tolaram Group as Brand Manager- Indomie

Tolaram Group has welcomed Tope Sule as its new Brand Manager, signaling a move toward...

Why MEDIA EDGE Limited should be every client’s preferred media agency

MEDIA EDGE, a fast-rising media agency, is no doubt making some indelible statements...

Airtel, Ogilvy Africa Share heartfelt goodbye after 15 years of brand-building across continent

In what feels like the end of an era, Airtel Africa and Ogilvy Africa have officially...

Edelman Africa launches Regional Advisory to support global institution growth in Africa

Edelman Africa launched its Regional Advisory (ERA) team, comprised of senior industry...

If sports is the next frontier, PR should be its compass- Nkechi Obi

Nkechi Obi, Chairperson of the Nigeria Women’s Football League (NWFL), has called...

MARKETING EDGE ONTV set to host Patrick Gomes this Wednesday

MARKETING EDGE ONTV, the weekly broadcast programme renowned for shaping narratives...

Tolu Adedeji reignites industry conversation on who really owns brand in company

The long-standing question of brand ownership within organizations is once again...

‎Meta’s $220M fine reinforces FCCPC’s importance in consumer protection

‎It's no longer news that Meta Platforms, the parent company of WhatsApp, Facebook,...

GDM @ 15: Reinventing the future through strategic transformation and thought leadership

As GDM Consults marks its 15th anniversary, the company’s trajectory reflects a...

WPP set to rebrand GroupM to ‘WPP Media’ amid AI-Driven Overhaul

WPP, the global advertising and communications giant, is set to rebrand its media...