marketing news

PHD secures spirit of Tasmania Media partnership

PHD has just taken on the role of media agency of record for Spirit of Tasmania. This...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

MARKETING EDGE ONTV to host Taiwo Ogunwumi today

This Wednesday, MARKETING EDGE ONTV hosts Taiwo Ogunwumi, the Chief Executive Officer...

AB InBev stock slides as global beer demand falters despite revenue growth

AB InBev, the world’s largest brewing company, watched its shares fall sharply ...

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to help...

UAC acquires Chivita, Hollandia from Coca-Cola

UAC of Nigeria PLC has agreed to acquire CHI Limited, makers of Chivita and Hollandia,...

Guinness Nigeria sustains growth momentum in Q4

Guinness Nigeria Plc has posted a remarkable financial rebound for the twelve months...

Interpublic unveils ASC platform for brands to navigate commerce complexity with AI

In a bid to provide a new solution built to help brands navigate the increasingly...

World Bank hails Nigeria’s digital reforms, backs ambitious fibre backbone

 By Taiwo Osho Anshula Kant, World Bank Group Managing Director and Chief Financial...

Pernod Ricard to sell Imperial Blue to Tilaknagar Industries in landmark €412.6m deal

Pernod Ricard has finalised the sale of its popular Imperial Blue whisky business...