marketing news

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way consumers...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

WARC Awards 2025 Middle East, Africa announces winners 

WARC, the global authority on marketing effectiveness has released the Gold, Silver...

Jobs: surest way to unlock prosperity – World Bank

By Amos Oladele World Bank has  identified job creation as the surest way to...

WARC new forecasts show ad market set to reach £45.2bn, £47.8bn in 2 years

 WARC new forecasts  has shown that  ad market is...

Cannes Lions announces 2025 Content programme

Cannes Lions International Festival of Creativity has announced the 2025 content...

Nigeria’s creative industry to reach $14.8b revenue by 2025

By Seun Johnson The Nigerian creative industry is projected to witness an exponential...

MARKETING EDGE ONTV hosts Marvin Arimi this Wednesday

This Wednesday, April 30, 2025, MARKETING EDGE ONTV will welcome back Marvin Martins...

Tribunal upholds FCCPC #190million penalty fine against NBC

By Seun Johnson The Competition and Consumer Protection Tribunal in Abuja has...

McVitie’s celebrates 100 years of chocolate digestives with iconic campaign

By Abimbola Mohammed In celebration of its centenary, Pladis, the global snacking...