marketing news

Omnicom doubles cost savings target to $1.5 Billion, plans $1 Billion in labour cuts

Omnicom has raised its cost reduction target to $1.5 billion following its acquisition...

Young Pitcher Academy 2026 announces first speakers, sets hybrid panel review

The Young Pitcher Academy has announced its first batch of 2026 speaker lineup and...

Africa is not waiting to be discovered, it is setting the pace – Osato Evbuomwan

A growing cultural awakening across Africa is beginning to reshape how global brands...

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Dentsu to replace its CEO, Igarashi steps down after four decades

Dentsu Group has unveiled a major leadership shake-up, as its current president and...

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...

Boston Beer CMO exits as hard seltzer decline hammers growth

Boston Beer Company's chief marketing officer, Lesya Lysyj, will be leaving after...

Kantar appoints Daniel Oseman Managing Director for West East and Central Africa

Kantar has strengthened its leadership structure across Africa with the appointment...

Industry leaders weigh economic outlook, brand investment, policy impact at ARCON Webinar

Stakeholders in Nigeria’s marketing communications industry gathered and shared...