Tag: Marketing Insights

Forging media empires in the age of disruption

In the rapidly changing landscape of 2025, where traditional media models are constantly...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with its...

The $50 Billion Chrome Question: If Google loses its browser, who wins the Internet?

Imagine a world where Google no longer owns Chrome, the most popular browser on the...

Meta’s Q1 report: WhatsApp crosses 3 billion monthly users as AI strategy gains traction

WhatsApp has reached a major milestone, crCrossing3 billion monthly active users....

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market may...

Beyond the applause: how Nigerian brands redefine workers’ day

Every May 1st, the globe slows down just enough to honor those who keep it spinning....

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...

Unilever Nigeria records 65% profit growth in Q1 2025, reports strong start to the year

Unilever Nigeria Plc reported remarkable results for the first quarter of 2025, with...

CAC gives 6-week ultimatum to unregistered businesses

In a move that could shake Nigeria’s informal and digital business ecosystem, the...

Why every entrepreneur should build their own Marketing Agency

Marketing does more than just boost a company’s sales and entice customers to buy...