Marketing Edge

Nigeria and Ghana Join dentsu’s Influencer Movement Across Africa

Influencer marketing is surging worldwide, but Africa is rewriting the rules. With...

Tolu Lawal is building Africa’s next creative powerhouse

Lawal Tolu is not your average strategist. He is a force at the intersection of marketing,...

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire story...

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy are no...

Digital marketing agency services market poised to triple to hit $60.2 billion by 2033

The global market for digital marketing agency services is on a rapid growth trajectory,...

Kingsley James: an innovative trailblazer and strategist par excellence

With focus on building solid brand loyalty and managing excellent brand portfolios,...

Eunice Braimah: business transformation architect, strategic growthadvisor, inclusive leadership champion

Eunice Braimah stands at the intersection of business transformation, brand acceleration,...

MARKETING EDGE ONTV host Kingsley James today

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon a...

Why children’s food marketing in Nigeria must grow up

For decades, the promise of enjoyment has been the foundation of children’s food...