Marketing Edge

Data protection crackdown: Temu faces Nigeria data probe

Nigeria’s Data Protection Commission, NDPC, opened a formal investigation into...

‎NDL introduces Seamans Bless to deepen market penetration in Nigeria

As part of its commitment to innovation, foremost manufacturer in the bottled spirits...

How Nigerian FMCG brands are capturing Ramadan’s commercial opportunity

Ramadan commences today, and Nigerian FMCG brands have responded with campaigns,...

‎Turkish Airlines set to boost Nigerian aviation market, promote tourism

‎Turkish Airlines has reiterated its commitment to boosting Nigerian aviation market,...

Stanbic IBTC Bank strengthens industry collaboration with housing finance expertise at the 2026 Wemabod Real Estate Summit

 Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has successfully concluded...

₦3bn NIVEA promo sparks fresh wave of instant millionaires

NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just chocolate....

Beyond Flowers, Red Gowns, and Chocolate: Give Love That Lasts with the TECNO Camon 40 Series

As February settles in and Valentine’s Day approaches, the pressure to deliver...

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...