Marketing Edge

Omotola Oronti: putting Nigeria on the global gaming map

When the Emerging Leaders of Gaming (ELG) 40 Under 40 Class of 2026 was unveiled,...

EDGE AWARDS as magnet for brands and a festival of excellence ‎

A yearly award event can become a magnet for brands. It can even transform into a...

Excellence Beyond Borders’ theme sparks industry-wide reflections on innovation, future of Nigerian Marketing Communications

The 13th edition of the MARKETING EDGE Now Edge Awards, held in Lagos, lived up to...

EDGE Awards 2025: what the winners tell us about marketing’s next chapter

The EDGE Awards 2025 did more than honour marketing leaders. Instead, it captured...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign, a...

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle, more...

Flowmono crowned outstanding e-signature, automation and document management platform of the year at Marketing Edge, EDGE AWARDS 2025

 In a resounding affirmation of its impact on Nigeria’s digital economy, MARKETING...

Power Oil: a decade of purpose-led brand leadership

Few brands in Nigeria have matched Power Oil’s ability to blend product leadership...

African brands Congress 2025 set to celebrate a decade of innovation

The organizers are preparing intensely to host The African Brands Congress (ABC)...

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...