Marketing Edge

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with ads,...

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials,...

Rising digital investments to drive content marketing toward $2 trillion valuation by 2032

The global race for consumer attention is rewriting the rules of marketing. Fueled...

Predictive analytics set to redefine business strategy as market quadruples by 2034

The era of guesswork in business decision-making is fading fast. Predictive analytics,...

Olufemi Sunday redefines marketing purpose at ADVAN CMO Forum

With sharp wit and strategic clarity, Sunday Olufemi, former Group Managing Director...

AJIBORODE ABIODUN: An exemplary industry leader

Dr. Ajiborode Abiodun is a seasoned expert with nearly three decades of experience...

Crafting Timeless Brands: Olayinka Ijabiyi’s creative genius redefines marketing across industries

Olayinka ljabiyi (FNIMN, AARCON, ANIPR) stands out as a rare blend of strategist,...

Nigeria and Ghana Join dentsu’s Influencer Movement Across Africa

Influencer marketing is surging worldwide, but Africa is rewriting the rules. With...

Tolu Lawal is building Africa’s next creative powerhouse

Lawal Tolu is not your average strategist. He is a force at the intersection of marketing,...

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire story...