Marketing Edge

Lucky winners smile home with cash prizes in Glo’s Jolly Cash Awards Kedor

Several lucky Nigerians on Monday received huge cash prizes in Globacom’s Jolly...

The unraveling of a food giant: why the kraft Heinz merger failed

 Ten years after a massive merger created a food giant, Kraft Heinz is breaking...

Loeries Creative Week 2025 Programme Revealed

The excitement is building as Loeries Creative Week approaches! This internationally...

UBA, Mastercard launch Prepaid Card to Promote Financial Inclusion

Africa's Global Bank, United Bank for Africa (UBA) Plc, in collaboration with Mastercard,...

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history. Families...

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest advertisements....

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly functional....

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...

Chain Reactions Africa Names Franklin Ozekhome as Executive Vice President, Strategy & Innovation, Launches Africa’s First Intelligent Robot to Service Clients

As part of its digital transformation programme, Chain Reactions Africa today announced...

Udeme Ufot Advocates alignment, ethics, and innovation to advance Nigeria’s Marketing Ecosystem

Udeme Ufot, Group Managing Director of SO&U, has called for stronger collaboration,...