Marketing Edge

Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing world....

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind...

Black At partners with Informa for Africa Tech Festival

 Black At has announced a strategic partnership with Informa, organizers of the...

Why Brand Managers,agencies must sit on  same side of the table — Williams Jonah

An industry conversation led by Williams Jonah, Brand & Program Manager at SO&U...

MARKETING EDGE ONTV hosts Remi Ogunpitan today

Today, MARKETING EDGE ONTV welcomes a creative giant whose work has defined modern...

Bolaji Okusaga calls for industry reinvention as PR sector battles economic pressures

Bolaji Okusaga, Managing Director of Precise Platform and its technology-driven subsidiary,...

AI is a collaborator, not a threat — Remi Ogunpitan urges media professionals to adapt

Artificial Intelligence (AI) is reshaping the media and creative landscape as an...

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led campaign...

The quiet force: Femi Adefowokan’s legacy of excellence beyond borders

 Femi Adefowokan recently received the Lifetime Achievement Award at the Marketing...