Tag: Marketing Edge

Edelman Africa launches Regional Advisory to support global institution growth in Africa

Edelman Africa launched its Regional Advisory (ERA) team, comprised of senior industry...

The ethical grey areas and the consumer conspiracy corner

So, we’ve all been there, correct? You casually mention needing new running shoes,...

If sports is the next frontier, PR should be its compass- Nkechi Obi

Nkechi Obi, Chairperson of the Nigeria Women’s Football League (NWFL), has called...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with its...

MARKETING EDGE ONTV set to host Patrick Gomes this Wednesday

MARKETING EDGE ONTV, the weekly broadcast programme renowned for shaping narratives...

From Lagos Hustle to Cannes Glory: Eniola Ogunmekan’s Creative Journey Reaches La Croisette

Eniola Ogunmekan’s career is testament to the power of pushing boundaries, amplifying...

From See It Be It to Sitting on the Jury: Esosa Osagiede Becomes Cannes Juror

When brilliance rises, the world takes note. Esosa Osagiede, one of Nigeria’s most...

Nkasiobi Chukwu joins Mavin Records as Head of Marketing and Communications

Mavin Records has appointed Nkasiobi Chukwu, an acclaimed innovator at the intersection...

LIA Announces the 2025 Ambient & Activation; Billboard; Poster and Print Jury

Chaka Sobhani, President and Global Chief Creative Officer...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...