Marketing Edge

SoKlin wins Innovative Detergent Brand of the Year at EDGE Awards 2025

At the 13th EDGE Awards, SoKlin Detergent claimed the Innovative Detergent Brand...

Good Mama crowned outstanding detergent brand of the decade at EDGE Awards 2025

Good Mama emerged as the Outstanding Detergent Brand of the Decade at the 13th edition...

Anietie Udoh: Riding a winning streak as he joins panel at the 10th Nigeria Digital PR Summit

It has been a remarkable season of consecutive recognitions for renowned Nigerian...

Haier Thermocool cinches double honours at EDGE Awards 2025, celebrated as leadership and legacy in cooling solutions

Haier Thermocool once again proved its dominance as a household name and industry...

Ilabeshi Gabriel named outstanding marketing & communications professional of the Year at the 2025 Marketing Edge Awards

Ilabeshi Gabriel, Group Head of Marketing and Communications at CapitalSage Holdings,...

EDGE Awards 2025: BIC Nigeria wins Legacy Brand Award for its iconic ballpoint pen

Few brands can genuinely claim the title of “legacy.” At the 13th EDGE Awards,...

EDGE Awards 2025: Codix Pharma redefines indigenous pharmaceutical excellence

Codix Pharma Ltd earned the title of Outstanding Indigenous Pharmaceutical Company...

EDGE Awards 2025: Kayode Olagesin wins lifetime achievement honour in experiential marketing

The 13th annual EDGE Awards was a night to celebrate marketing innovation and excellence....

Sponsorship’s effectiveness revolution

In Nigeria today, sponsorship is big business. From banks attaching their names to...

The Marketer’s Playbook for enduring growth

In business, much like in life, success is often seen as the ultimate goal. The accolades,...