Marketing Edge Ad news

OPay targets $4 billion valuation in US IPO push

 OPay Digital Services has hired Citigroup, Deutsche Bank, and JPMorgan Chase to...

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services sell...

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...

Nigeria’s power bank market faces challenges but Set for growth – Report

According to 6Wresearch, Nigeria’s power bank import market in 2024 remained dominated...

Guinness Nigeria names Olukemi Ogunsakin Head of Corporate Communications, Sustainability, CSR

Guinness Nigeria has named Olukemi Ogunsakin as Head of Corporate Communications,...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are simply...

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year brings...

MTN breaks ground in commercial data hosting with region’s biggest Tier 3 facility

  MTN Nigeria has officially launched West Africa’s largest commercial...