Tag: Marketing campaign

The evolution of Coca-Cola’s marketing campaigns

The public images of most brands rise and fall with the trend of the times. A brand...

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...

PepsiCo launches BTL campaign to promote 7Up Free

PepsiCo has chosen to promote 7Up Free with an experiential pop-up event in an attempt...

Chi Limited unveils “Breakfast with Chivita 100%” campaign

CHI Limited, Nigeria’s market leader in fruit juices and diary, according to euromonitor.com,...