marketing budget

The fight to put brands on the balance sheet is not worth having

 For years, marketers have been fighting the wrong battle. The argument goes...

Seven in ten organisations now consider PR important to their go-to-market- Outcomes Rocket

A global survey of 858 marketing and public relations professionals conducted by...

Inside SheGlows 2025: How Glo women are redefining wellness, growth

On October 31, 2025, the atrium of the Alliance Française Mike Adenuga Centre in...

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

A call for smarter investment, not less

"Get more done with less." This phrase, once a symbol of ingenuity and efficiency,...

The marketing hiring freeze is real and risky

A quiet shift is underway in boardrooms and Zoom meetings across businesses. Marketing...

UK marketing budgets’ growth drops

The UK  marketing budget has witnessed the slowest growth in two years in the first...