Tag: Marketing Advertising

Mars to launch global account review

By Abimbola Mohammed Mars, Inc., the multinational conglomerate behind renowned...

The power of fandom in driving brand loyalty, influence

By Felicia Nwosu In an era where consumer engagement is paramount, the rise of...

Brands leverage supermarket DOOH to tap into shopper audiences, boost sales

By Felicia Nwosu Brands are increasingly turning to supermarket Digital Out-of-Home...

Business managers grapple with budget flexibility in turbulent economy – experts

By Abimbola Mohammed In a recent address to business managers with profit &...

Global FMCG giants champion eco-friendly packaging revolution

By Felicia Nwosu In a concerted effort to combat plastic waste and champion environmental...

ADVAN’s outgoing exco lists achievement as election beckons

By Felicia Nwosu It has been a story of remarkable achievements recorded by the...

CBN appoints new executives for Union Bank, others

By Abimbola Mohammed The Central Bank of Nigeria (CBN) has appointed new executives...

E-commerce in Nigeria to hit $22bn by 2024

By Seun Johnson The Nigerian e-commerce sector is projected to reach a...

Yahoo adds AI to its DSP to improve data visualization

By Felicia Nwosu Yahoo, the multinational technology company, has announced that,...

Adapt to dynamic business environment to achieve set goals, Moroke urges marketers

By Felicia Nwosu  Ivan Moroke, CEO of Kantar Insight Division, South Africa,...