Tag: Legacy

How Nigerian music brands turns global fame into equity that lasts

Nigerian music  brand is no longer just a sound. It has become a thriving ecosystem...

Same house, different hustle: The silent war of rivalry sister brands in Nigerian market

In Nigeria’s fiercely contested consumer market, rival brands do not always fight...

WARC global ad forecast Q2 2025: Sector growth slows as trade tensions loom

WARC now projects global advertising expenditure to rise by 6.2% in 2025, reaching...

Samuel Ayetutu emerges as Lagos NIPR Chairman, Comfort Nwankwo elected into Council

Samuel Ayetutu has  emerged as Lagos NIPR Chairman following the recent election...

Publicis to spearhead Mars’ global media vision

Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...

John Ajayi at 62: A legacy still in motion

Publisher, Visionary, Trailblazer and Still Just Getting Started In addition to...

Insight Publicis at 45: A legacy forged in creativity,to drive Nigeria’s narrative

By Felicia Nwosu Insight Publicis, the advertising titan that has defined Nigeria's...

WIMBIZ celebrates Legacy at 20th annual conference

L-R: Chinwe Egwim, Committee Chair, WIMBIZ Research Committee; Ifeyinwa Ighodalo,...

Stanbic IBTC Trustees Leverages on Lasting Legacy

Stanbic IBTC Trustees Limited, known for its mission to provide world-class trusteeship...