Latest Marketing News

Email subscriber growth under  spotlight as brands push for expansion

As organizations race to strengthen digital engagement, the pace at which email subscriber...

Global magazine advertising faces decline despite print loyalty from key industries

The global magazine advertising market, valued at 11.5 billion dollars in 2021, is...

Experts say final quarter could deliver Nigeria’s economic turning point

Nigeria’s economy is gradually regaining momentum, and experts project stronger...

The unraveling of a food giant: why the kraft Heinz merger failed

 Ten years after a massive merger created a food giant, Kraft Heinz is breaking...

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history. Families...

WFA CEO, highlights trust as cornerstone of AI-Powered marketing at ADVAN Forum

The 2025 ADVAN CMO Forum lived up to its billing as Nigeria’s premier gathering...

Meet MARKETING EDGE National Stakeholders Summit panelist – Victoria Ajayi

Mrs. Victoria Abiola Ajayi (FCCA, MBA, M.CIoD) will serve as a panellist at the forthcoming...

Experts at LaPRSC urge action-driven policies, clear communication, inclusive investments to transform education

Stakeholders at the 12th Lagos Public Relations Stakeholders’ Conference (LaPRSC),...

Nigeria’s youth hold key to national development, calls for better policy communication- Sanwo-Olu

Lagos State Governor, Mr. Babajide Olusola Sanwo-Olu, emphasized that Nigeria's economic...

Culture is the new currency: why brands fail without it

 In today’s hyperconnected world, poor creativity or weak media strategy are no...