Tag: First party data

First-party data is the new oil of the ad economy- CMO

By Zion Rufus Amid the proposed deprecation of third party cookies, much attention...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have caused...

Google shifts third-party cookie phaseout to 2023

  Google has announced a delay in its initial plans to phaseout third-party...

Heineken explores First-Party Data options against cookieless future

  Heineken, one of the world’s largest brewers is working towards future-proofing...

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