Feature Articles

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising. It will...

FirstBank mourns Chief John Ajayi

FirstBank of Nigeria Limited has expressed profound sadness over the passing of Chief...

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are adopting...

Industry voices project stronger operating climate for marketing communications in 2026

Nigeria’s marketing communications industry is steadily regaining confidence, with...

Family announces funeral arrangements of John Ajayi

The family of late Chief John Olulope Ajayi, Editor in Chief, Publisher and Founder...

As America tightens the gate, African Tech talent faces a harder road west

 For years, the United States was the top choice for digital talent from Africa....

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took centre...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

How ‘table for one’ turned loneliness into luxury

Dining alone in Nigeria once carried an unspoken stigma. Restaurants existed for...

When honesty meets art: the quiet politics of creative feedback

Feedback in advertising has never been a simple exchange. Often, it is rarely just...