Customer Insight

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

Talk less, listen better: how B2B growth starts with understanding

Fast-changing B2B marketing needs more than spectacular campaigns and clever taglines....

Today’s marketers are missing true customer insight

Customer closeness used to enable marketers to conduct the orchestra of the marketing...