Tag: Creativity

Few big advertisers responsible for skewed agency-client relationship –Nwosu

By Felicia Nwosu Against the back-drop of strengthening agency-client relationship...

Coca-Cola announces Power of Creative Collision 2023

By Kingsley Odii Coca-Cola has unveiled a new summer music campaign aimed at tapping...

Throwback Thursday: Nigeria’s legendary Poets

By Abimbola Mohammed   In continuation of our last week throwback Thursday,...

Emotional capital as engagement currency: The Davido example

By Felicia Nwosu It is not news that brand owners, music artistes inclusive, in...

ADVAN pushes for Debt Reconciliation Committee

By Felicia Nwosu As the debate for media debt continues to be on the front-burner...

Why I quit corporate world for entertainment – Ludare 1

Ibidunni Banjoko Oludare Olateju, a.k.a Sabada King, a rising Juju music star...

Creative leaders rally peers to harness creativity as survival strategy

By Zion Rufus Marketing and communications experts are urging practitioners to embrace...

Brands making anniversary statements in 2023

By Felicia Nwosu 2023, for many consumers and brands is an iconic year as a number...

10 ways digital technology can transform your business

Technology can be a powerful ally in driving corporate success. It may require slight...

EXMAN Professionals recall nostalgic experiential journey

By Felicia Nwosu Some pioneers and founding members in the Experiential Marketers...