Creative Advertising

Apple put a dirty dog-bitten iPhone on a billboard, and it is genius

For decades, Apple has shown its audience a perfect iPhone. Gleaning. Pristine. Photographed...

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire story...

COVID-19 forced creatives to rethink strategy – Tunde Shobanjo

By Felicia Nwosu Tunde Shobanjo, Head of Business/Chief Operating Officer, Leo...