corporate identity

Samsung: The brand hiding behind the brand

You are probably reading this on a device that probably has a Samsung component inside...

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

First Bank: Refreshing The Giant’s Identity

In 2014, following its adoption of a holding company structure, FirstBank unveiled...

Why perception, not product, wins in B2B marketing

In B2B marketing, we like to believe that rationality takes the lead. Procurement...

Meyer Plc unveils new corporate identity

Leading paints manufacturing company, Meyer Plc., formerly known as DN Meyer Plc,...