CMO

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...

New report reveals customers want security, service and localised experiences

According to a new CMO Council’s report, Reshaping Global Engagement Operations,...

Leading a business is much like managing a brand, says Unilever’s boss

Alan Jope said he never had his heart set on becoming CEO but believes the skills...

CMO to CEO: ‘The numbers will only rise if marketers become more commercial’

Marketers struggle to progress to CEO because they focus too much on marketing rather...

ADVAN hosts CMO’s forum in Lagos

The Advertisers Association of Nigeria (ADVAN) is set to host its leadership forum...

Cannes Lions and ANA Launch CMO Growth Council

The Cannes Lions International Festival of Creativity and the Association of National...

Sterling Bank Appoints Henry Bassey CMO

Sterling Bank Plc has appointed seasoned strategic marketing and communications enthusiast,...