Tag: Branding

MARKETING EDGE on TV hosts Sinmisola Hughes-Obisesan tomorrow

By Felicia Nwosu This week, Industry Conversation, a segment on MARKETING EDGE...

Salvador predicts key trends that will shape marketing insight in 2024

By Abimbola Mohammed  Damola Salvador, Lead Strategist at Digisplash Marketing...

Nigerian Catholic Bishops clarify Pope’s declaration, say same-sex union is against God’s laws

By Oluwaseyi Lawal The Catholic Bishops Conference of Nigeria has reiterated...

US multicultural media spend to grow by 8.4% in 2024

By Oluwaseyi Lawal The United States' multicultural advertising and marketing...

Experts identify business strategies for brands to stay afloat in 2024

By Seun Johnson Notwithstanding the daunting business environment orchestrated...

MARKETING EDGE honoured as the Best Supporter of PR at LaPRIGA 2023

By Ibidunni Banjoko MARKETING EDGE, an avant-garde authoritative media platform...

Netigenzs react to counterfeit products circulating in Nigerian market

By Abimbola Mohammed The prevalence of fake and adulterated products in the Nigerian...

Beresford-Hill to exit Ogilvy for BBDO after two years

By Oluwaseyi Lawal Chris Beresford-Hill, the current President of North...

Beverage alcohol e-commerce shifts from Covid boom to sustainable growth

By Anietie Udoh In a comprehensive report recently released by the International...

Economic downturn pushes brands to reconsider marketing strategies – Dolapo

By Kingsley Odii Dolapo Otegbayi, who is currently the Route to Market Transformation...