Tag: Branding

Programmatic ad spend to hit $157.35 billion

By Felicia Nwosu Programmatic ad spending is gearing up in a  positive direction as over...

Freemans’ account up for grabs as it launches creative review

By Abimbola Mohammed Freemans, an online retail store, is set to launch a full...

Airtel Africa records 151 million subscribers

By Oluwaseyi Lawal Airtel Africa, a Bharti Airtel subsidiary, has disclosed...

EXMAN tasks professionals to join association in building ecosystem

By Seun Johnson The Experiential Marketers’ Association of Nigeria...

New York Festival AME Awards unveils 2024 grand jury

By Oluwaseyi Lawal The New York Festival AME Awards, marking its 30th...

Unlocking Africa’s e-commerce: Trends shaping the market in 2024

By Joseph Ekeng As the dawn of a new year illuminates the African continent,...

MARKETING EDGE on TV hosts Jude Odia tomorrow

By Felicia Nwosu Jude Odia, the Managing Director of Starcom Media Perspectives,...

Marcomm Trends: Making a case for brand values and consumer experience

By Dipo Mohammed Trends in marketing communications continue to shift by the second...

Glo’s 21 years of revolutionalising Nigeria’s telecom sector

The story of Nigeria’s telecommunications sector cannot be told without mentioning...

AI will be evaluated at White Square creativity festival for the first time

By Ibidunni Banjoko White Square International Festival of Creativity, recognized...