Tag: Branding

Consumer-centric brands and tasks of promoting responsible drinking

By Felicia Nwosu For most consumer-centric alcoholic brands, the total well-being...

Microsoft adopts Kids Safety Bill to support children’s safety online

By Felicia Nwosu As part of its advocacy towards supporting young people to safely...

Heineken records significant drop in volume sales, blames Nigeria and Vietnam

By Ralph Tathagata Heineken, the world's second largest brewer, has recorded a...

BUA Foods attributes bold trajectory to leading brands’ performance

By Seun Johnson BUA Foods Plc, a Fast-moving consumer Goods (FMCG) business...

Gokada gears towards asset-light model amid fundraising efforts

By Joseph Ekeng In a strategic move aimed at securing funding, Gokada,...

BUA Foods grows market capitalization to N5.8trn, sustains growth trajectory

By Seun Johnson BUA Foods Plc, one of the leaders in the Fast-Moving Consumer...

Throwback Thursday: Nostalgic Valentine’s Day commercials

By Abimbola Mohammed Globally, Saint Valentine's Day is a season to show...

MARKETING EDGE set to showcase Brands to Watch, Forces Behind the Brands in 2024

By Felicia Nwosu MARKETING EDGE, Nigeria’s leading, brand-centric, authoritative...

Meta launches digital marketing scholarship for 5000 African youths

By Oluwaseyi Lawal Meta, in partnership with Ingressive for Good, an edtech...

Dubai Lynx announces 2024 advertising person of the year

By Oluwaseyi Lawal Dubai Lynx, the foremost platform in the MENA region...