Tag: Branding

AB InBev surpasses Heineken’s market share with Corona and Stella Artois

By Joseph Ekeng In the ever-evolving global beer market, a notable shift...

Influencer advertising market in Nigeria to hit $4.8 million

By Seun Johnson The unprecedented surge in social media influencers and...

Pepsi launches new visual identity in a sparkle of electric blue and black

By Ralph Tathagata As part of its first major global redesign in 14 years, Pepsi...

Mavin-UMG pact will boost intellectual property protection, say experts

By Abimbola Mohammed Intellectual property experts and music enthusiasts have...

Newspaper advertising market to reach US$33.35bn this year

By Ibidunni Banjoko The global landscape of newspaper advertising is undergoing...

OAAN inducts 14 new agencies

By Felicia Nwosu In a landmark ceremony, the Out-of-home Advertising Association...

Marketing week Awards 2024 opens for entries

By Oluwaseyi Lawal The Marketing Week Awards 2024 is open to receive entries...

Red Line inauguration advances Sanwo-Olu’s “Greater Lagos Rising”

By Seun Johnson The Greater Lagos Rising  Vision of  Governor Babajide...

Edelman’s revenue decline reflects shifting landscape in global PR

By Joseph Ekeng Edelman, the world’s largest public relations (PR)...

How Augmented Reality is changing advertising in 2024

By Oluwaseyi Lawal In the ever-evolving landscape of digital advertising,...